Innovation Challenge of the Year Award

Deakin Genie

Finalist of the Innovation Challenge of the Year Award

Have a say and vote for your favorite entries

Unregistered vote
100 points per vote*
Simply click the icon below and we register your vote.

* Unregistered votes are only counted up to the total points received through registered and social media votes.
Registered vote
500 points per vote
Provide your email address and click on "vote". You will then receive an email that enables you to verify your vote by clicking on a link.

Social media vote
1500 points per (re)tweet
Tweet or retweet using the following two hashtags:


‘Genie’ is Deakin University’s new digital foundation for building a model of education that embraces the behaviours, needs and expectations of a digital generation.

Powered by artificial intelligence and machine learning, the smart personalised assistant proactively guides students through complex university and academic processes. Students are encouraged to download the application to their smartphone and can ask Genie about almost anything to do with university life, using a familiar chat interface and voice recognition.

Genie responds quickly to student’s requests with helpful information when they need it, where they need it, including:
• Briefings about what’s coming up next and where
• Timetabling and assignment due dates
• Referencing and study support
• Required unit readings and resources.

Certain conversational cues will also intuitively trigger Genie to connect students to peers, support staff and teachers when the need for human engagement arises.

The application provides conversations and responses using natural language processing, drawing on content from enterprise systems to provide a seamless, hyper-personalised user experience. Genie's effectiveness also goes beyond Deakin’s boundaries, as it’s designed to integrate with external digital assistant services such as Apple’s Siri, Google’s Assistant and Amazon’s Alexa.

Genie is constantly ‘learning’ about students’ preferences; academic progress; interactions with the university environment; and learning content.

It doesn’t just react to queries, it also predicts needs, automatically undertaking repetitive tasks, prompting with ‘just-in-time’ information; assisting with planning and motivation. It’s able to alert students to time-critical information via opt-in notifications; from emergency information through to the latest cafeteria promotion.

Genie allows Deakin to be further attuned to students’ ever-evolving individual needs. By gathering and analysing data, the app provides a myriad of information to make calculated plans and decisions about how Deakin can improve the design and delivery of services, ensuring the University addresses students’ requirements now and into the future.


Genie showing contacts and recordings

Genie showing service contact card

Genie showing student timetable

Application on phone showing timetable over autumn leaves

Question popping up on Genie screen

Genie Logo

Key dates on app sitting, phone on desk

Genie home screen

Three images of Genie

Genie showing exam location


Impacting lifes

No information provided by applicant.


Lessons learned

No information provided by applicant.


What's coming?

No information provided by applicant.


No information provided.

2023 © ACEEU. All rights reserved.